The Importance of Knowing Your Audience (Can I Rub Your Feet?)

Last week a friend of mine began receiving some strange texts. I’m not sure if he was amused, embarrassed, or frightened at first. Then he realized who the texts were coming from and who the intended party was supposed to be. A huge smile spread across his face, knowing he was going to get a good laugh out of this one. He became intimately aware of the importance of knowing your audience.

Here is a sampling of the texts:

“Can I rub your feet?”

“Would you like me to make you some fresh coffee?”

“I love you, baby!”

“Would you like a massage?”

Unless you knew FOR SURE who this person was and EXACTLY WHY these messages were being sent, they might be shocking to most – especially when being read in a public place.

Turns out my friend had moments ago finished texting a customer about a business proposal, and the customer began texting his wife…or so he thought!

Problem is, the customer didn’t change the contact to whom he was texting and my friend began getting “good morning/breakfast in bed” messages intended for someone else’s wife. YOWZA!!

At first, he didn’t know what to do, but quickly (with integrity) decided he couldn’t let it go on and so he politely informed his customer who was receiving the messages. There was a good laugh between them, and the texts stopped…at least to my friend. :)

Moral of the story here:  Know Your Audience!

If you haven’t already, define who you are writing or speaking to. Know their interests, their loves, their dislikes, what makes them tick, and what turns them off. What do they respond to? How do you reach them? What is appropriate language and conversation for your audience? How old or young is your audience? Do you have a potential crossover in age groups? Is there a secondary audience you need to consider?

Ask every possible question about your audience and discover every possible answer. I have met many people over the years who had a great message to share only to have it delivered to the wrong audience. That is very discouraging, as there is little or negative response to the message.

There was nothing wrong with the message. It simply didn’t get to the right people.

Kinda’ like my friend. Which brings me to the REAL moral of this story…

Always know to whom you are texting. Check your phones, people! :)

Now, who’s feet need rubbing?

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